He went online to buy one thing he needed. Price: AED 70.
Delivery was AED 10. Beneath it, a message: “Spend AED 30 more for free delivery.”
He went back to browsing, this time looking for something the total needed, not something he needed.
He added a product for AED 40.
“Congratulations! Your delivery is free.”
He placed the order, pleased.
When it arrived, he used the item he wanted and set the extra purchase aside, until he could find a use for it.
What could have cost AED 80 had cost AED 110.
On the receipt, delivery cost nothing.
His “saving” had cost him AED 30.
Salem Bin Ahmed