That morning, he was happy with his phone. The photos were clear, the battery held its charge, and everything he needed worked.
That evening, he saw an ad for the latest model. Suddenly, the same phone looked old.
Nothing had changed. The photos were just as clear. His needs were the same. Yet he was already considering a replacement.
The phone still did its job. Its owner had simply added a new requirement: it had to be the latest.
No new fault had appeared. A new comparison had.
Salem Bin Ahmed