I went looking for a banking service. What I found was trust in the person who answered.
I was considering a banking service when a bank leader’s profile caught my eye on LinkedIn. I sent him a message. His clarity, integrity, and personal attention stood out from our first exchange. They played a meaningful part in my decision to deepen my relationship with the bank.
When the service’s launch was delayed, he explained the situation candidly. He shared his direct number and offered to personally oversee what I needed from the bank while I waited.
In that moment, I saw what integrity at work means: telling a customer the truth when it is difficult to hear, then staying close enough to help.
The bank strengthened its relationship with a customer. It was this person who earned my trust. That is how one individual strengthens an institution: through honesty and care that stay with the people they serve.
That person is Shahin Mozaffar, Head of Propositions & Portfolio – Priority & Personal Banking at Emirates NBD. Shahin, a private message cannot carry the gratitude I feel. I am proud to know you, and these words are only a small part of the thanks you deserve.
Will you be a Shahin at work?
Salem Bin Ahmed
